Farid Rueda
Identity: Farid Rueda
Date of birth: 1986
Nationality: Mexican
Training: ENAP (École nationale des arts plastiques)
WE LOVE IT FOR
- His visual language fuses ancestral symbolism with fiery colors.
- His art, rich in symmetry and totemic motifs, awakens the collective consciousness.
- Tradition revisited in an explosion of emotion and meaning.
Behind the aesthetics lies a deeper intention: a reflection on identity, transformation and collective memory.
Farid Rueda
Born in Morelos, nourished by the artistic energy of Xochimilco and trained at Mexico City's National School of Visual Arts (ENAP), Farid Rueda's kaleidoscopic style, saturated with vivid colors, reinvents Mexican iconography in a visual narrative where myth, identity and memory embrace and respond to each other. Although her first practice was on canvas, from her street debut in 2007, the artist opted for this free, popular and immediate field of expression. The city becomes her canvas, the public her interlocutor. By renouncing academic conventions, he asserts a position: art must live where the soul of the people beats, in the heart of the cities, exposed to the gaze of all, unfiltered and unpretentious.
His work is immediately recognizable: totemic animals, exuberant flora, geometric motifs with vibrant contours and bewitching symmetry. But behind this flamboyant aesthetic lies a deeper ambition: to awaken collective memory. Each symbol borrowed from pre-Hispanic cultures or indigenous traditions becomes a fragment of a narrative, a voice among those that make up Mexico's plural identity. Far from imposing a message, Farid Rueda leaves viewers free to project their own narratives. His deeply hybrid work is constantly evolving, but one constant remains: color, his primary language.
Farid Rueda has collaborated with famous graffiti artists such as Saner and LeSuperDemon, painted monumental frescoes in over 30 of 27 countries, not only in Latin America but also in Europe, the United States, Russia and elsewhere, and taken part in numerous festivals around the world. He has also collaborated with brands such as Cazadores.
